So metadata is extremely useful, unless it gets in the wrong hands. On your iPhone, it's why you can do something like arrange your photos by date taken, or why iOS can create those personalized Memories videos of you on vacation. This information allows apps to quickly identify photos and organize them. That includes the creation date, camera information and settings and your location. This metadata, known more specifically as EXIF data for images, contains descriptive information that makes each image unique. Nearly every photo you take on your iPhone has a batch of hidden information stored within: metadata. What exactly is photo metadata? The TL DR version We'll explain how to do it.įor more on iPhone privacy, check out privacy settings you need to double-check, how to prevent ads from tracking you across the web and Safari browser privacy settings to change. If someone has access to the photos you took on their smartphone, they can easily scour the metadata to identify locations and discover where you live, work, or study.įortunately, Apple has made it easy to remove (or even spoof) your location from photos and videos you take on your iPhone, so that prying eyes can't see where you are. And if you didn't know, that precise location feature extends to the photos and videos you take on your iPhone.Īny time you snap a photo or record a video with your iPhone, it creates information related to the file - including the creation date and your location - and then stores this metadata within your media.Īlthough metadata has useful and even essential purposes, it can become a privacy issue - especially when it comes to your location. Apps depend on accurate location tracking to function properly, like when you're getting directions in Google Maps or using Find My to locate your lost phone. Your iPhone keeps track of your location, but it's usually for a good reason.
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